With more than 117 million Americans expected to tune in to Super Bowl LVI this Sunday, the Los Angeles Rams have a third player to take on the Cincinnati Bengals, arguably the one to dominate the entire weekend.
crypto.
Right now, tech companies and crypto enthusiasts around the world are sitting ahead, eagerly awaiting the onslaught of cryptocurrency ads that have been teased for the past few weeks ahead of the NFL Championship Game.
This year’s match will mark a major change for both the NFL as well as traditional advertising. This weekend’s event, dubbed “The Crypto Bowl”, will prove just how effective mainstream marketing of bitcoin and cryptocurrency really is, with crypto exchanges competing for advertising space.
With 16% of Americans already investing in, trading, or already using cryptocurrency, this year’s Crypto Bowl raises the prospect of that metric skyrocketing after the weekend.
Crypto Exchanges Are Competing for Air-time
In case you haven’t noticed already, crypto companies like Coinbase, eToro, FTX and Crypto.com are competing aggressively for ad space ahead of Sunday’s match — with executives discussing the specifics of each commercial. Share very little about.
Earlier this year, Crypto.com mounted a massive marketing campaign after spending $700 million on what was previously known as the Staples Center in Los Angeles to be renamed Crypto.com Arena, as well as its upcoming television commercials starring Matt Damon .
“In the US, there is no other event every year where consumers actively expect to be advertised,” said Nathaniel Whitmore, marketing executive at FTX. FTX also revealed that it will give out bitcoin as part of a contest that will run in conjunction with its Super Bowl weekend commercials, which also feature seven-time Super Bowl champion Tom Brady and his wife Gisele Bundchen.
Last March, the Miami Heat also renamed their home arena after FTX—a settlement that will reportedly last 19 years and is valued at more than $135 million.
On the Canadian side, Toronto-based BitBuy purchased an advertisement for its Canadian broadcast, featuring Miami Heat point guard Kyle Lowry. Lowry, best known for playing nine years with the Toronto Raptors and winning the NBA title with them in 2019, joins a growing list of professional athletes who are coming onboard as a crypto ambassador.
In early January, Bitbuy Technologies, a leading crypto platform and the first accepted crypto market in Canada, agreed to be acquired by WonderFi Technologies for over $160 million.
WonderFi, backed by Shark Tank investor Kevin O’Leary, is a mobile app that provides an easy way for novice users to buy crypto, earn interest, and track performance, while maintaining complete control and custody of their assets. . O’Leary teamed up with TikTok star Josh Richards and WonderFi CEO Ben Samaru to help make the DeFi space more accessible to the everyday consumer.
At $6 Million for the 30-Second Slot, They’re All Over
As of Saturday, according to NBC, the ads for this year’s Super Bowl are sold out, which will air this year’s games alongside the Winter Olympics — of course, broadcasting two global events simultaneously on the same network would be no easier. is not work.
Of course, it’s no secret that advertising during the Super Bowl is ridiculously expensive, as it is one of the most-watched television programs of the year. However, this year is a new record for many tech companies and businesses, with NBC bringing in $6 million for each 30-second slot.
Still, the excitement surrounding this year’s ad revolves around crypto and is low on comedy and humor, as bitcoin nears the $50,000 mark.
Drake and his $1.26M bitcoin stake
Earlier this week, Canadian rapper Fly announced that they had invested approximately $1.26 million worth of BTC in the game, revealing that $470,000 is tied to the Rams winning the Super Bowl and scoring a touchdown of $790,000 over the Rams’ wide-receiver Odell Beckham Jr. /or 62.5 receiving yards. If the game plays out in Drake’s favour, the rapper can expect a whopping $2,886,000 Canadian dollars.
tom bradyJumped in bed with FTX, on the other hand, who will try to get away with a decent return on his investment thanks to FTX’s weekend-long ad.
Other celebrities, including how i met your mom Star Neil Patrick Harris, spike leeAnd Matt Damon The cryptocurrency also appeared in commercials – which we can expect to see later this week as well.
Whether you are a fan of football or not, this weekend will be exciting for almost every consumer. Are you ready?
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