From NFL players accepting their salaries in cryptocurrency and Tom Brady creating his own NFT marketplace to provide Super Bowl attendees with customized NFTs to the NFL, the National Football League and the blockchain community have embraced each other.
As Super Bowl LVI approaches this Sunday, there’s one thing fans can definitely expect: crypto ads. A marketing campaign led by Binance, the largest global exchange by trading volume, warns fans to heed these anticipated crypto ads, and uses celebrities to make their point.
Last week, Binance released its first video featuring Miami Heat forward Jimmy Butler, who said “I can give you advice on a lot of things. Your money isn’t one of them.” He warned the audience that he would be asked by many to “get into cryptocurrency,” but he should heed that call by doing his research. The campaign slogan is “Trust yourself” instead of relying on celebrities on screen.
trust yourself.
02.13.22
Here’s the message from the All-Star Basketball Forward @ Jimmy Butler pic.twitter.com/WS9XCQrlhO
– Binance[@binance] 2 February 2022
This series of ads is calling on sports viewers to sound Binance’s #CryptoCelebAlert on CryptoCeleb Alert with a celebrity talking about cryptocurrency for each ad that airs during the game. An incentive to do so includes the ability to claim one of 2,222 POAP NFTs featuring Jimmy Butler.
The latest celebrity to join the campaign is reggaeton star Jay Balvin. In his video released on Monday, he said “don’t ask me” about crypto because he’s learning too. He also admits to feeling “dumb” about being watched for crypto advice.
Superstar crypto expert.
music artist @JBALVIN Says “do your own research”.
On 2.13 When Big Names Try to Give You Crypto Advice — VOICE #CryptoCelebAlert and get 1/2222 nft of basketball star @ Jimmy Butler,
Learn more ️https://t.co/3rC7r0uJ8M pic.twitter.com/Hml8AN2aEs
– Binance[@binance] 7 February 2022
Through the VIP-filled partnership, Binance aims to direct new users to the educational crypto primer tool on its own platform as well as on its website. According to the company, the next hero of the campaign will be mixed martial arts fighter Valentina Shevchenko.
