In a presentation at the Starbucks company today, a longtime employee explained her concerns to the coffee brand’s top executives. NFT,
Chief Marketing Officer Brady Brewer’s presentation included a section on the potential upsides of NFTs—unique blockchain tokens that indicate ownership over an asset—after Starbucks officially announced its push into Web3 during its quarterly earnings call. After about a week.
Company shared in Statement It plans to “build a range of branded NFT collections” to establish “a new model of connecting with the Starbucks community,” co-authored by Brewer and consultant Adam Brotman.
But Mark, a Starbucks employee who only provided his first name but described himself as a “technologist,” aired his complaints with NFT. Q&A: Along with executive leadership, Brewer said Starbucks plans to launch NFTs “within” this year,
Mark raised the issue of the environmental impact of NFTs. “Blockchain, whether it is proof of stake or proof of work, is not planet positive… it is going to destroy the planet… and that makes me a technologist, and I am not alone, too. Worried about that, that this company will go in that direction. I don’t want to feel that way about Starbucks.” Mark also argued that NFTs are more exclusive than inclusive.
Brewer responded by telling the audience that NFT and web3 Totally still “in its early, nascent days,” “the world will come to terms with this platform anyhow.”
Brewer compared Starbucks’ foray into NFTs with its previous digital products, such as adding Wi-Fi in stores, mobile payments and mobile ordering. He also reiterated the company’s commitment to “sustainability” when it comes to developing NFTs.
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