Starbucks announces NFT experience: Nifty Newsletter, Sept. 7–13


In this week’s newsletter, read about how Sony Music Entertainment is preparing to venture into non-fungible tokens (NFTs). See how carmaker Ford is on its way to enter the metaverse and how coffee chain Starbucks plans to launch NFT rewards through a program called Starbucks Odyssey.

In other news, learn how the Japanese government used NFTs to reward public servants who excelled in using digital technology to provide local solutions. And, don’t forget about this week’s nifty news roundup featuring a minor league baseball card featuring Meta founder Mark Zuckerberg.


Sony Music files trademark application for NFT-certified music

Sony Music Entertainment showed interest in NFT by applying for a trademark covering music and artists under Columbia Records, a label owned by Sony Music. Trademark attorney Mike Kondodis announced that the application includes both audio and video recordings that feature live performances.

According to Kondoudis, the company plans to use the trademark for NFT-backed media, music and podcast production and artist management and music distribution services. In addition, the application also includes marketing, advertising and distribution for podcasts and audio-visual recordings.

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Ford prepares to enter the metaverse with virtual automobiles and NFTs

Carmaker Ford Motor Company is gearing up for the Metaverse and NFT. The car company filed 19 major trademark applications across its car brands. The applications cover a variety of products such as the Mustang, Escape, Expedition and F-150 Lightning.

The company also plans to make downloadable digital goods such as vehicle parts. In addition, the carmaker revealed that they plan to create a marketplace that houses various NFTs and digital collectibles.

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Starbucks announces new NFT experience for Coffee members

Coffee chain Starbucks said it will give its members in the United States the opportunity to buy and earn digital stamp NFTs with its project called Starbucks Odyssey. Tickets will allow them to access unique experiences as they collect more points.

Rewards can range from receiving a virtual coffee-making class to gaining access to special Starbucks programs such as a visit to the company’s coffee farm in Costa Rica. NFTs can be achieved by playing coffee-themed games or accepting challenges on Starbucks Odyssey, which will launch later in 2022.

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The Japanese government does not issue NFTs to reward the work of local authorities

Apart from companies, governments are also jumping into NFTs. To express its appreciation for the work of its public servants, the Japanese government issued the NFT as a reward for the seven mayors who were recognized at the summer Digi Dankosian 2022 ceremony.

Awards were given to those who excelled in using digital technology to provide solutions to problems in their areas, such as suggesting the use of electric vehicles for local deliveries and a platform to track changes in traffic. For uses cameras on mobile devices.

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Nifty News: Shitposters Set for $DRAMA Rewards, Zuck’s Little League Card Tokens and More…

Meta chairman Mark Zuckerberg’s minor league baseball cards will be auctioned through the digital collectibles platform. The card shows eight-year-old Zuckerberg in a baseball uniform holding a baseball bat. While the card features a meta executive, the auction has not been sanctioned by Zuckerberg.

Meanwhile, luxury carmaker Lamborghini is launching a second batch of NXTs that offer some utility for collectors. Those who are able to collect three regular-level NFTs this month will have access to a rare drop compared to other users.

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Thank you for reading this digest of the week’s most notable developments in the NFT sector. Come back next Wednesday for more reports and insights into this actively developing area.