Global sneaker brand Skechers is on track to build its experiential store at the Fashion Street estate in Decentraland. Skechers has leased the equivalent of 5,000 square feet of space on virtual land owned by the Metaverse Group to develop an immersive store at the Fashion Street estate located in Decentraland Metaverse.
Skechers, the world’s third largest sneaker brand, has announced the construction of an experience store on the Fashion Street estate in Decentraland. Skechers leased the equivalent of 5,000 square feet on virtual land owned by the Metaverse Group. https://t.co/33UKcU5Xlw
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Skechers, the world’s third-largest athletic footwear brand based in Southern California, recently submitted trademark applications to sell virtual items, including shoes and clothing, thus laying the groundwork for new Metaverse growth potential.
Skechers has recorded eight so far trademark The applications, the most recent of which were filed last month for its Skechers, Bobs, GoWalk, ArchWalk and Twinkle Toes brands. Under Armour, Puma and New Balance are among other well-known sportswear firms that have filed trademark applications for virtual goods.
In terms of virtual goods and retail stores, Nike is another footwear brand that comes to mind as it has filed additional trademark requests for Nike and Nikeland.
There’s been a lot of talk about the Metaverse—the space where virtual reality and gaming collide—since Facebook changed its name to Meta. The metaverse is an important part of Web3, the next generation of the Internet that emphasizes user ownership of data and digital assets, and is attracting the attention of some of the world’s largest companies.