Short
- Terrible Pets is an upcoming Web3 project featuring Hollywood legends like Alec Berg and Mike Judge.
- This lets NFT holders create, share and potentially use parts of the comical content to create, share and potentially take advantage of their online content.
There is no dearth of celebrities coming web3 to drop NFT Collectibles, but more and more established manufacturers are eyeing blockchain technology rethink the creative process In bringing entertainment to life.
Now, some of the comic minds behind HBO’s hit series “Silicon Valley” have unveiled their own effort, the terrifying pets. project will use Ethereum Adam Altman, co-founder and CEO of Fika Media, said that NFTs “turn content into Lego blocks,” letting owners use them to create meme-enabled online content.
“Silicon Valley” executive producer and showrunner Alec Berg is a co-founder of Fika, as are producers Jonathan Doughton and Bubba Murarka. The show’s co-creator, Mike Judge—also behind “Beavis and Butt-Head” and “King of the Hill”—is an angel investor and a potential future collaborator for the startup, said Berg.
Berg is also the co-creator of HBO’s “Barry” and an executive producer on “Curb Your Enthusiasm.” decrypt That while television and film technology has improved over the years, the process of creating screenplay media hasn’t changed much over the decades. Web3 offers a new way to co-create and collaborate with a potentially wide and diverse audience.
“With technology, there is the potential to really reimagine the way stories are told and the way they are constructed,” Berg said. “I think it’s super exciting.”
Altman, a tech entrepreneur, said he was inspired by the early pandemic success of audio chat app Clubhouse, which he saw bringing people from different backgrounds together. he deposited a huge following on the service (and became an investor), and with Murarka and Berg he considered how the same “social energy” could be applied to creative content.
Altman said he agrees with Berg’s thesis that “the greatest creativity in the world is in the far corners of the Internet.” Entertainment studios have talent, resources and distribution, but simple memes garner a lot of attention and have spread around the world.
“An 8-year-old in Indonesia on a Saturday morning can blow my mind, when done right,” Altman said.
Awesome Pets is Fika’s attempt to marry those two perspectives: creative seeds and technology from well-funded professionals, but with the ability to remix and share all kinds of content in those resources for a community. Altman said they have developed a base “like a TV show,” but toward enabling online, user-generated content.
And while the project is built around the Ethereum NFT—that is, blockchain tokens that act as proof of ownership of content or other commodities—they won’t look or act like the popular ones. bored monkey Or other animal-themed digital collectibles.
Building with NFTs
Eight anthropomorphic creatures that make up the terrifying pet race are described As “Humans like animals wrapped in absurdity, with related trauma.” The cartoon creatures meet at Animals Anonymous, a jungle camp that serves as an emotional support group.
Altman described the premise as “a fun, lively thing” for building community and related content, and compared the tone to Netflix’s “BoJack Horseman”. However, characters revealed to date such as Susie Sloth and WAGMI Meerkat all point to crypto culture and social media.
Unlike Bored Ape Yacht Club, cool catsAnd ok bear, awesome pets nft will not be animal profile pictures with random visual traits. Instead, Altman described them as “one-liner blocks of display” that can be assembled in a variety of ways to form materials, recalling the above comparison of Lego bricks.
Lego bricks are easy to use and can be combined in a variety of ways to bring creative ideas to life. Fika Terrible Pets looks at NFTs in much the same way. not-so-final imagery decrypt Saw looks similar to the comic panel seen in the tweet embedded above, which can be arranged in a variety of ways or potentially used as a starting point for other types of content.
Still, Toots has discovered another interview: Ms. Popa Green. below is the trailer
Meet Popa on our Twitter space this Monday, 8 p.m. PST and Tuesday, 12 p.m. PST! We’ll Take Snapshots of Attendees for a Special Surprise pic.twitter.com/x9uGVDhB2F
— awesome pets (@terriblepets) 6 June 2022
Fika envisions users gathering these NFT moments into scenes and turning them into shareable social content, be it images or videos.
Holders of specific NFTs in the collection will also have varying benefits within the apps that Fika is building around the awesome pet. Ahead of the NFT launch, the team has released awesome photos mobile app To leave stickers of characters and Minion-esque potato creatures atop photos, but Fika is planning other construction tools down the line.
pet rescue
In short, Fika has developed a base of terrifying pets with many characters in that world. In addition to creating some in-house content, Fika will release NFTs along written lines of dialogue that can be tapped by collectors to develop their own content, which could potentially help spread this new IP across the Internet. .
However, who eventually joins, or eventually takes, is still unclear. In part, this is unclear as Fika is still exploring the thorny topic of usage and commercial rights, and how NFT holders can benefit from the project. But it’s also unclear because manufacturers want to first see what people do with the tools they provide.
wagmi meerkat
WAGMI is that tech guy you know. An active, hungry technical worker, but never choosing the right projects or investments. Their issues with trust, commitment and work-life balance are on display as they consider sending full in Web3.
Enneagram Type 3: The Achiever pic.twitter.com/L6lCHIC09V
— awesome pets (@terriblepets) 16 June 2022
In some NFT collections, such as Bored Ape Yacht Club, holders have commercialization rights and can Tap images owned by them for products, materials and services. Altman added that the team is working with legal consultation to determine the extent of the rights for future NFT holders, but that “has not really been defined and closed yet.”
“The vision we want to scale up is to enable more content creation, and leverage that for everyone involved,” he said. “Working legally is a difficult thing to do.”
The NFT rollout is currently planned for late summer to early fall, so there’s still time for Fika to figure out those details. Altman also said to expect “a novel launch approach,” including a potential “critical release” before NFT Mint.
Although NFT benefits work, Altman said they are not trying to design a model that would “suppress and hinder” user creation. “It’s in everyone’s interest that the material goes as far as possible,” he said. Fika, on the other hand, doesn’t want the characters and scenes to be used for potentially extreme material, so there may be limitations.
Berg and his colleagues said they also want to see where the community takes signals and technology, and goes from there. Could this mean a terrifying pet TV show or movie, or some other flashy stuff? Can user-generated views through other media platforms be monetized in some way?
Typically, when writing for television, Berg stated that the outlines of his early scripts rarely made it to the screen. It’s a process of iteration and evolution – seeing what works and what doesn’t, and leaning into what does. As with awesome pets, they appear with the intention of letting the community play with the content and find out which ones click.
“We have a plan about certain things we want to do, and they’re organized to build things that enable people to do stuff,” Altman said. He described the process as “building train tracks in front of you,” and said they would learn and potentially pivot along the way to grand ambitions.
‘a big swing’
Founded in 2020, Fika has raised nearly $4 million to date, a representative said. decrypt, First Round Capital, XYZ Capital and Moment led the funding. Berg is a supporter, as is Craig Mazin of HBO’s acclaimed “Chernobyl,” “Destroyer” director Karen Kusama, and Disney+’s “The Falcon and the Winter Soldier” creator and showrunner Malcolm Spellman.
“There’s a huge ambition behind it. We’re a venture-backed startup, and you don’t get through that gauntlet without noticing a big swing, which is what we do,” Altman said.
“Terrible Pets is just the beginning of this,” he said, but the end goal is to “create a new content format.”
As mentioned, Berg’s “Silicon Valley” associate judge is also an angel investor. judge made my own nft play late last yearLaunching “Dancing Dan”, a hand-drawn animated short. This At the beginning of May 90 ETH . Soldor approximately $242,000 at the time, and was released for public use through a CC0 license.
berg told decrypt He hopes the judges will “do more and more stuff” with Fika in time, adding. That judge built “Beavis and Butt-Head” in his garage and turned it into a major franchise—and a new way of bringing animation to TV in the process. If Fika’s mass IP-creation experiment is successful, perhaps the terrifying pet will rise likewise.
“I think he has a tremendous appreciation for innovation and for starting small and finding ways to make things work,” Berg said of Mike Judge. “He’s an engineer, and he’s someone who built stuff from the ground up. So I think he really understood – more than most people – what was good at it, what worked about it, and about What did you understand?”
Berg said he’s excited to explore this new frontier of Web3 and collaborative content creation—with both professional collaborators and a potentially vast array of online participants. he pointed to The rise of the TikTok “couple” and remixes, and the enthusiasm of social media users to add and expand the creations of others in the quest to spread joy and entertainment.
“Film and TV don’t usually work like this, right? There’s this type of new conversation using this technology,” Berg said. “It’s going to lead to this kind of interesting stuff.”
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