[PRESS RELEASE – Los Angeles, United States, 1st June 2022]
Veteran Hollywood filmmakers Ben Rosenblatt and Micho Rutare launched $FLIX, a novel crypto-token to reinvent the way independent films are financed, produced and distributed.
His company will leverage FLIX to raise capital for indie films that appeal to both American meme film and crypto enthusiasts. A fee on each transaction goes directly to the “Film Wallet” and the team has committed to investing 75% of the Film Wallet funds in production and only 25% in marketing and promotion. Profits from the sale, distribution and licensing of the film will be used to buy back FLIX, which will make the token deflationary, so that its relative value can steadily increase.
In addition, token holders will have exclusive access to cast and crew chat, behind-the-scenes invitations, vote on creative decisions, premieres and parties, and provide input on the film slate. The founders envision a growing, strong community of crypto and film enthusiasts who can invest in indie filmmaking, both financially and creatively.
“Hollywood is evolving once again and the most powerful voices can come from out of town. The filmmaking and crypto communities are incredibly engaged and powerful. We want their help making the next hit,” says co-founder Ben Rosenblatt, Snowpiercer, producer of the Star Wars and Star Trek films and series.
“We want to foster the next great wave of popular, original independent cinema. We are tired of the corporate gatekeepers who determine what movies get made. It is time for a change, and we think these new cryptocurrencies and blockchain technologies are the key to bringing power back to the people through decentralized film finance.”
“There is limitless potential for what Web 3.0 technologies can bring to the entertainment industry,” says co-founder Micho Rutare, a veteran writer, director, and creative executive responsible for the Sharknado franchise. “We are talking vertical, decentralized filmmaking. Our token holders help us decide what to build, help us finance projects, and get first access to all the rewards, all a commendable Keeping wealth. It opens up more room for new forms of media distribution and artistic freedom. We can collectively decide what gets made. This is an incredibly exciting prospect compared to the current status quo.”
While their short-term goal is to raise awareness of the coin and their medium-term plan is to produce films based on FLIX revenue, Rosenblatt and Rutare have a long-term vision for the token: to become a paramount medium of exchange for fiat. entertainment transactions, both in the traditional theatrical business and also in the metaverse. Rosenblatt and Rutare believe this financial innovation will create a strong ancillary revenue stream for the industry, freeing filmmakers from the tyranny of a corporate bottom line.
The FLIX token is now live and available for purchase on Uniswap. The next iteration of the development will use the initial funds to create a production slate and list the token on major exchanges.
About FLIX Token:
FLIX is a cryptocurrency for filmmakers and movie buffs designed to revolutionize film financing. Filmmakers’ mission is to change the way independent film production is financed, produced and distributed through new crypto and Web 3.0 technologies. For too long Hollywood has been closed to outsiders. FLIX leverages blockchain transactions to fund independent film projects by raising capital, investing in innovative ideas, and funding movie projects with its proprietary tokens.
Filmmaking and tokenization support each other by reinvesting profits back into currency to fund further projects. Our community of token holders supports each project by voting on aspects of each project. The new approach to filmmaking flips the script over film finance, production and distribution, powered by new crypto and Web 3.0 innovation.
About Ben Rosenblatt:
Ben Rosenblatt is a producer of films, series and short media. Ben serves as the executive producer of the TNT/Netflix series, Snowpiercer, now in its fourth season, and The Alienist, for which he was nominated for an Emmy. Ben is also the producer of the upcoming series Let the Right One in for Showtime and Tokyo Vice for HBO Max. Prior to this, Ben spent six years at JJ Abrams’ production company, Bad Robot, where he helped produce feature installments of the Star Wars, Star Trek, Mission: Impossible and Cloverfield franchises. Additionally, Ben has co-produced the independent films Small Town Crime and Fatman, Paramount Animation’s Wonder Park, Google’s YouTube series Moon Shot, and produced commercials for Assurance, THX, and Win America Back… Pac, Which was co-founded by Ben. Ben lives in Los Angeles where he co-operates the production company American Meme.
About Micho Rutare:
Micho Rutare is a Los Angeles-based writer, director, and producer. While serving as head of development at The Asylum, Micho oversaw the founding and development of Sharknado films, as well as over 100 other feature films, including Dead 7, which he produced with Nick Carter of The Backstreet Boys. was. Micho has written, directed, and produced feature and episodic material for Syfy, Lifetime, MTV, YouTube Red, and Sony Home Entertainment. Micho is the co-founder of Win America Back… PAC and created the viral anti-Trump ads for the 2020 election. Micho is a Rwandan-American and sixth generation Michigander. Micho currently resides in Los Angeles where he co-operates the production company American Meme.
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