Samsung launches metaverse store in Decentraland

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Samsung is the latest megacorporation to announce a MetaVenture project, choosing Decentraland for its MetaVenture project.

On January 6, 2021, the consumer electronics giant announced the opening of a virtual replica of its iconic New York physical store to enhance customer interaction at a time when COVID-19 is keeping people away from physical stores.

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The Samsung Metaverse Store is a replica of a real-world store located at 837 Washington Street in the Meatpacking District of New York City in Manhattan. The Samsung 837X Shop will now be available on the Metaverse for a limited time. The company claims this is one of the largest brand land acquisitions in the blockchain-powered metaverse, Decentraland.

To access the store, customers must first log into Decentraland using a web browser. After logging in, their avatar will be sent outside Samsung’s Metaverse structure. When the avatar enters the lobby, the virtual guide will lead the avatar to one of three internal rooms: stability, adaptation and connection.

related: Blockchain and the metaverse make inroads at the Consumer Electronics Show

The Samsung 837X store will feature a “connectivity theater and sustainability forest” as well as a concert on a “customization stage,” according to Samsung.

The South Korean tech giant recently announced the release of a new range of smart TVs with an integrated NFT platform. Micro LED, Neo QLED, and Frame are some of Samsung’s 2022 smart TVs that will have an NFT platform app for discovering, buying, and trading digital art.