Real Estate in the Metaverse: A Canadian property company using the Metaverse is what we all dreamed of. They are showing potential buyers through properties that are yet to be constructed.
NTRY, a Canadian startup tracking global markets, is unveiling its Metaverse platform this week.
The company is using the Metaverse experience to show property buyers through properties that are still just plans in an architect’s office. Buyers will enter as an avatar and can do multiple things while in the world.
They can walk the street towards the building to get a feel about the neighborhood, they can see the building from above, and walk into the property to get a real-life sense of the space and views.
NTRY can be accessed through a website login. All buyers need is an internet-connected device.
development of real estate industry
After the pandemic, the real estate industry experienced major changes. One of the big surprises is that the pandemic has caused property markets to rise rather than fall. An interesting solution was the rise of virtual scenes using video calls to “show” people through a property. But now, the metaverse has arrived.
Pamela Ventresca is a founding partner of NTRY. She wants it to be the most attractive technology. “Builders love being able to showcase their properties in advance. These projects can take years and years to build. But now, buyers can feel like they can see it, and touch it—for years. Earlier
super realistic
James Borst is another co-founder. “The most exciting thing is that we are creating the most realistic metaverse real estate in the world. From a real estate standpoint, the advantage of an agent or brokerage using NTRY is that everything is at their fingertips. Plus, you can hold any type of meetings with investors from all over the world, and give them an experience like no other.It’s like being in a physical life.
“It will help revolutionize the way people transact and do business. It allows them to host 10 different shows in a day versus two or three. They can, within seconds, be anywhere in the city. They can also take their customers to a more impressive presentation, giving them a better idea of what their future home is going to look like.
“Before the Internet came, we had websites, we had directories. We dropped a lot of passengers; Websites came, we started online marketing. Now it is the next evolution of websites. It’s a 3D interactive world or multiple worlds, and we can trade in them. When a buyer comes on stage, they are able to see what their unit is going to look like, and what the building is going to look like, what the communal space is going to look like. They can walk down the street and see what a golf course is going to look like.
no secret
“This environment is one-to-one. It takes the mystery out of the wonder of what the final product will look like. That transparency is very important, especially when you are investing or spending money on the biggest investment of your life. True selling is when buyers can imagine themselves in that environment. They begin to see how they would design and organize it, how they would like to be in that space.”
metaverse of real estate
Julian Pucci is another founding director. The most exciting thing, he says, is that NTRY will be the metaverse of real estate. “For an agent, there are many exciting parts. You can invite your clients to do virtual shows. So instead of getting in your car and driving 40 minutes away and doing 12 shows, you can actually can invite their customers and make all their performances within this metaverse.”
Pakki also says that it is better for the buyers. He says that instead of sitting in a sales office line-up or camping out, people can view properties from anywhere in the world.
Developers who want to sell their properties off-plan will also find the site interesting. “It is going to be a complete end-to-end sales system,” says Pakki. It will be an all-in-one platform.” The developer will be able to use the front-end system to showcase the property to the buyers. “The front end is visually appealing; it has amazing impact and has everything they love in it We do.”
But at the same time, developers get backend support, from document processing to signing documents. It is the complete management of their overall development, all in one system.
Pakki says that this will eliminate the need for a builder or developer to go to many different companies to do many different works. “We’re going to deliver marketing, sales and software in one package and deliver it with a bow on top. It’s never been done before.”
work life balance
Pakki likes the idea of going back to its real estate roots but with a modern twist. “I can live my everyday life with my family or at the beach doing what I love most, while also being able to work in the metaverse at the same time.” They say that it makes them happy.
Jason Garland is the Senior Vice President of Business Development. “I’ve been in this industry for over 20 years and one of the challenges has been efficiency and blocking time. You’re always running around like a chicken with its head cut off. You’re picking up the check, you Doing deliveries, you’re trying to perform and open lockboxes and go to sales centers. We’re trying to make it more efficient.”
Developers will benefit
Garland says it will also save builders time. “Builders must go to a bunch of different platforms to find sales solutions. We’re in a slightly archaic industry – it’s been around forever. So we’re trying to be a modern agent and become more efficient with people’s time.”
Now, real estate agents can perform higher, have a better consumer experience and be able to make more sales.
This real estate metaverse is a sales tool, so customers need to remind themselves not to be completely dazzled by technology. But for those of us who love real estate and do not intend to buy homes in the market? It is like a dream come true.
NTRY is collaborating with TV host and realtor Ryan Serhunt to preview its cryptocurrency and NFT integration. This will happen on Thursday, April 21st at 6:00 p.m. EDT. Sign up here.
Have something to say about the real estate metaverse or something? Write to us or join the discussion in our Telegram channel. You can share us on Tik Tok, Facebook, or . can also catch Twitter,