- Realm users can tap into decentralized ads and earn while experiencing the metaverse.
- The partnership will allow players to opt-in or opt-out as they wish.
Area Decentralized advertising exchange Alkimi has teamed up with the exchange to bring fraud-free and transparent advertising to the metaverse of the play-to-earn platform.
Built on Constellation’s hypergraph, Alchemy aims to bring value exchange for advertisers, publishers and players within the industry.
According to the press announcement, the partnership aligns to the core values of ensuring Realm and Alkimi a sustainable advertising environment. This collaboration allows Realm to use the technology of the Hypergraph-based platform to incentivize players, making it easier to monetize with ads.
Growth within the metaverse has seen major brands and providers seek to leverage technology to reach potential customers.
As branded partnerships explore ads, players can choose to opt-in or out with access to “custom, branded content,” or retain control over their data.
,Partnering with Alchemy helps us tap into revenue streams from existing ad formats, then share that revenue with the player who created the data transparentlyMatthew Larby, co-founder and CEO of Realm.
Creating a Personalized NFT Microverse
Realm’s mobile-first, play-to-earn (P2E) platform provides a metaverse environment where gamers and artists have the unique opportunity to build a non-fungible token (NFT) collection in ‘Realm’.
It is thus possible for a player or artist to create a personalized NFT Microverse with all its unique music, art and games. Users can then mold the entire Metaverse world as an ERC-1155 NFT that will be tradable on the OpenC Marketplace.
Realm also provides a platform where players can locate NFT locations, allowing them to discover, trade and collect NFTs.