Eagle-eyed fans of LeBron James have been rewarded for their attention with an airdrop of 5,500 non-fungible tokens (NFTs).
NFTs, part of the “The Moment of Truth” collection, were randomly dropped to winners who received QR codes in Crypto.com’s Super Bowl commercial.
Winners had a split-second to scan an on-screen code that appeared during an ad during last month’s televised Super Bowl coverage and sign up for the Crypto.com platform.
At this point a young LeBron James – played by Bentley Greene – was on the verge of deciding to drop out of college to join the league. His old self advises him to always call his own shots.
Exchange teams with foundations to create Web 3.0 opportunities
Singapore-based Crypto.com partnered with the James and LeBron James Family Foundation (LJFF) to collaborate on educational and business opportunities focused on Web 3.0.
This partnership will give students and families in LeBron James’ hometown of Ohio access to tools and resources to learn about blockchain technology, leading to a potential career path at Krypt.
“I want to make sure that the community I come from is not left behind,” James said in a press statement.
“I look forward to working with them to bring these opportunities to our community,” the NBA star said.
Charities will benefit from the resale of NFTs
NFTs are not for sale by crypto.com. And any resale royalties, regardless of platform, will be charged to LJFF of 5%.
LeBron James is one of Crypto.com’s many celebrity partners. The Exchange featuring Matt Damon was the subject of ridicule during an episode of the ad South Park Last month.
“What Matt Damon Says in a Bitcoin Commercial? Luck Supports the Heroic!” Cartman says that while trying to encourage the class to fight against the school principal’s decision not to let students wear their gym-jams.
“My dad said he listened to Matt Damon and lost all his money,” Clyde replied to Cartman.