Following the arrival of Adidas and Nike in the metaverse, sneaker maker New Balance is preparing to launch virtual objects attached to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) describing “downloadable virtual goods” that include “shoes, clothing, sports bags, sports equipment and accessories for use in the online world”. ” Are included.
Sneaker maker files for New Balance-branded virtual shoes, clothing and sports equipment trademarks
New Balance, an American sports footwear and apparel brand founded in 1906, is showing interest in virtual goods, according to Recent Trademark Filings, The Boston-based company follows Nike and Adidas, foraying into the industry of metaverse items, non-fungible tokens (NFTs) and blockchain technology. trademark lawyer Josh Gerben Gerben Intellectual Property discovered filings that were registered on January 13, 2022.
“New Balance is coming to the Metaverse,” Gerben tweeted. “The company just filed 3 trademark applications (on January 13) claiming intent to sell New Balance-branded virtual shoes, clothing and sports equipment.”
The trademarks describe the myriad of “downloadable virtual goods” that can be taken advantage of in the virtual world. They also explain how retail store services can offer “virtual merchandise” that showcases the sneaker and sports apparel manufacturer’s product line. Additionally, the New Balance trademarks describe “entertainment services” that provide online accessories to virtual participants.
New Balance Steps Behind Nike and Adidas, Puma Files Similar Trademarks
Nike and Adidas are a few steps ahead when it comes to Metaverse games. Adidas recently partnered with the creators of The Sandbox, Coinbase and Bored Ape Yacht Club (BAYC). Nike recently partnered with Roblox, filing a Metaverse-related patent, and it acquired NFT startup RTFTK Studio to “deliver the next generation of collectibles.”
Also, trademark attorney Gerben recently discovered That sneaker and sports apparel maker Puma also filed trademarks that are similar to New Balance’s recent filing with the USPTO.
What do you think of New Balance stepping into the metaverse with its recent USPTO trademark filing relating to virtual goods? Let us know what you think about this topic in the comment section below.
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