World-leading cryptocurrency exchange KuCoin has reached an important milestone: it now has 20 million users. The achievement comes after the exchange reported a record-high number of new users in the first half of this year, Coin Journal learned from a press release.
9.75M New Registered Users
KuCoin attracted over 9.75 million new registered users in the first half of this year, with it now having over 20 million customers. This is a 219% increase in user base y/y, mainly attributed to the exchange’s expansion in Asia.
For Asia the number is 659%, which corresponds to 5.6 million new users.
KuCoin CEO Johnny Liu commented:
In anticipation of KuCoin’s fifth anniversary, we achieved a new milestone: the number of registered users exceeded 20 million. To express our gratitude to users, we will be providing more new services and products around Web3, NFT, and GameFi to help users access the crypto world more easily.
Improved language and community support
The primary reason for growth is KuCoin’s focus on new markets and globalization strategy through improved language and community support for new features and product launches.
The exchange added BRL and EUR fiat trading and entered European and Latin American markets by adding USDT/BRL, BTC/EUR, BTC/BRL, ETH/BRL, ETH/EUR, and USDT/EUR.
These approaches attracted new users in combination with new product launches that strengthened the exchange’s overall ecosystem.
KuCoin Global Team Battle has $1M in prize money
KuCoin has scheduled the Futures Global Team Battle for later this month to mark the achievement of the new user count milestone.
The event, which has a $1 million prize fund, comes with a winning eligibility of up to $20,000 to attend. This will include newbie airdrops, special leader bonuses and other rewards.
promote global reach
KuCoin is focused on penetration into key markets such as Middle East, Europe, Latin America, South Asia, Africa and more. The exchange will also strive to strengthen relationships with local media and influencers by offering users local products.