Khabi Lam is the most followed person on Tiktok. They have partnered with Binance to publicize the crypto life.
Binance has an interesting new collaboration: Khaby Lame, an Italian creator who is completely wild on TikTok, is now their global brand ambassador.
Binance is the blockchain ecosystem engine room of the world’s largest cryptocurrency exchange. Lang will hopefully increase Web3 awareness and adoption for its 144.7 million followers.
Lame recently became a viral sensation for making fun of overly complicated “life hack” videos. He did all this without saying a single word. It’s all padded by Lam doing his signature “Khabi trick.”
Khabi Lame and Binance
Binance plans for LAM to help clear up some misconceptions about Web3. The deal operates in a multi-year partnership. Lem will also collaborate with Binance on exclusive NFT collections.
Lem says, “I consider my followers my family, and I am always on the lookout for new challenges and interesting content to share with them. I have been curious about Web3, and leaders like Binance, for some time. Because it completely aligns with what I do: Make complex content easy and fun for everyone!”
James Rothwell is Binance Global Vice President of Marketing. “Khabi has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor and think it will bring relevance and relatability as we embrace Web3. Around Web3 With so much nuance and misinformation out there in the world, it was a perfect match to have Khabi on board to help dispel some of the myths surrounding this space.”
Lang is not just the most followed creator on Tiktok. He also has 78 million followers on Instagram.
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