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The Yellowheart Protocol, an NFT platform set to disrupt the ticketing and music industries, launched its utility token, HRTS (pronounced “Hearts”) on Bittrex Global’s IEO platform starting block as the platform’s first project on May 24 at 13:00 Ready to launch. UTC.
The Yellowheart Protocol marks a significant milestone in the history of the event ticketing system
The first time stamps for the event can be traced back to ancient Rome. Is issued not on paper, but on a small piece of clay. The passion for public cultural events never stopped from then on, and it was until the mid-18th century that concert-goers in London began receiving pre-paid checks to guarantee their seats. Towards the end of the 19th century, paper stamps gradually began to be used. Over the next two hundred years, more and more stamp designs emerged. In the early 2000s, tickets went online. And in case you wonder what the next important milestone in the history of event ticketing systems is, the Yellowheart Protocol is one of the most relevant candidates.
On the Yellowheart Protocol platform, tickets are now offered as non-fungible tokens (NFTs) and enhanced with new capabilities enabled by HRTS utility tokens (pronounced “hearts”). Unlike traditional tickets, NFT tickets offer music, video and engaging experiences. They allow artists to communicate directly with their fans. And they provide a portion of the proceeds to the artists and venues each time a ticket is resold. In addition to Ticket NFTs, the Yellowheart Protocol Marketplace also offers Music NFTs, Collectibles NFTs, and Community Tokens. The platform’s long-term mission is to bring together a large ecosystem of fans, artists, sports teams, brands, venues, event promoters and more to participate in disruptive leaps.
Such a revolution of the NFT ticketing platform goes far beyond a small step from a paper ticket to a scannable barcode or a recognizable bracelet or ink stamp. Anti-fraud, anti-counterfeit, and traceable unique ticket issuance capabilities are bringing the game to a whole new level of security and personalization.
A unique and lasting memory for concert goers
Like all perishable items, paper-based stamps cannot be kept for long periods of time without special storage and care. Servers may also be down for digital tickets, the service platform may be down, and the hard drive may fail to load. Yet an NFT ticket will remain on the decentralized blockchain indefinitely. Being digital, decentralized and unique makes NFT concert tickets literally forever. It’s time to say goodbye to your ticket album, photo frame, or a folder in your hard drive, and adopt a new way of making memory last as long as you want.
Just imagine, how could someone prove to you that they were at Woodstock in 1969? The chances of them being the original ticket are very slim. Conversely, your 2022 NFT tickets for an epic celebration will be at your fingertips, even when your grandchildren may ask you to see it in 50 years.
New alternate channel to interact with artists
The technological capability of the NFT ticketing platform enables the potential for post-event engagement, and thus provides artists and record companies with a powerful, alternative channel to stay connected with concert fans for future events and other promotions.
Imagine that news of your favorite music band’s next concert did not reach you through social media campaigns or Billboard ads, but through a flashy airdrop with a special discount code that only you can use. Once a channel is established, a number of post-event possibilities are enabled by blockchain technology.
Likely to benefit from rising prices of precious tickets
Beyond priceless personal memories, a vintage Woodstock 69 stamp can be worth a good amount nowadays, under the assumption that it has survived the passing of time in mint condition for all these years. Yet a uniquely issued concert ticket saved on the blockchain and protected as an NFT is an entirely different story – it will never be damaged, torn or lost.
NFT trading is also very convenient on many popular NFT trading platforms. And owners of unique concert tickets with rare or desirable designs could benefit from the increased value of tickets in future sales.
All of the above explains why the Yellowheart Protocol promises to be a strong contender in the new world of Web3 and NFT as well as a reason to rejoice for music fans and all users in the live event and ticketing space.
Yellowheart Protocol is launching its utility token, HRTS, as its first project on Bittrex Global’s IEO platform Starting Block. The token sale for non-US residents will begin on Tuesday, May 24 at 13:00 UTC. Follow Yellowheart Protocol to keep up with the latest happenings TwitterVisit the website and launch at https://global.bittrex.com/Market/Index?MarketName=USDT-HRTS.
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