[PRESSRELEASE–ManlyAustralia17thMay2022[PRESSRELEASE–ManlyAustralia17thMay2022][प्रेसविज्ञप्ति-मैनलीऑस्ट्रेलिया17मई2022[PRESSRELEASE–ManlyAustralia17thMay2022
Web3 for art and beauty lovers. bring in
The world’s leading luxury skincare brand La Prairie’s first NFT art collection in collaboration with world-renowned digital artist Carla Chan – notable for more than just the innovative and inspiring art that it represents.
“Space Beyond” by Carla Chan includes 365+1 volumes of unique, ever-changing artworks generated in real time with weather and demographic data. Each artwork represents a day in the year of the 31 most populous cities around the world.
The artwork will be dropped on May 18 at FRIEZE New York and the proceeds will benefit the conservation of glaciers around the world.
The drop can be accessed at www.nft.carlachan.com on May 18 at 11 a.m. EDT.
Smart Token Labs is backing Carla Chan and La Prairie to bring NFT Drop to life for art buying audiences who may not necessarily be crypto natives.
“Our TokenScript framework has been used to make it easier for people to buy NFTs without having to own a digital wallet and then unlock unique experiences with the La Prairie brand through NFTs,” said Victor Zhang, CEO of Smart Token Labs.
The payment flow includes the ability to purchase NFTs via credit card and a verification via Magic Link to be issued to the buyer as cryptographic proof of ownership of the NFT. This magical link can be used to shield NFTs through digital wallets at a future date.
Exclusive experiences and custom software (art) for NFT holders will be unlocked through the TokenScript brand connector that connects NFTs to a dedicated La Prairie brand website.
Carla Chan said: “We are delighted that holders of Space Beyond NFT will be able to seamlessly interact with the La Prairie brand at locations around the world through experiences such as events, product disclosures and in-store viewing. We feel blessed to support the team at Smart Token Labs with world-class technology to help bring art buyers from around the world to the NFT collection. No matter how inclusive or exciting the project is, we couldn’t be happier. I am very much looking forward to launching my collection now during Frieze New York and Art Basel Hong Kong, as it will surely bring/attract traditional collectors to Web3 without any hassle”
About Smart Token Labs
Smart Token Labs is creating a new benchmark for a tokenized future. Since 2017, it has been building two main bridges to this future: Alpha Wallet, a superuser agent for smart tokens, and TokenScript, a smart token interface for token composability. TokenScript is a token-centric framework for creating composable smart tokens for use cases across the NFT, PlayFi, DeFi, Metaverse and Web3 spectrum.
Carla Chan. About this
Carla Chan is a media artist from Hong Kong and based in Berlin. Like the never-ending development of new technologies, his approach to media art challenges the traditional notion of new media interfaces with ever-evolving possibilities for artistic expressions. Chan has been exhibited internationally, including the Hong Kong Museum of Art (HK), ZKM (DE), Art Basel (HK), Freeze NY (US), Today Art Museum (CN), and more. He has been awarded the Toy Berlin Masters Award (DE) and Young Artist Award (Media Arts) at the Hong Kong Art Development Awards. His works are in the Berger Collection (CH/HK) and the M+ Museum (HK).
About La Prairie
La Prairie is a leader in luxury skincare, with presence in 90 countries around the world. Rooted in Switzerland, La Prairie exudes innovation, performance, high-touch service and swissness – the purity, precision and excellence rooted in the exceptional land that saw the brand’s inception in 1978.
La Prairie and Art. About this
La Prairie has been intrinsically linked to the art world since its inception, finding inspiration in contemporary aesthetic codes that foster a creative approach to the House. In its relentless pursuit of timeless beauty initiated by its founder Paul Nihans, La Prairie remains faithful to its origins and forges new connections with the art world to perpetuate beauty beyond the ages.
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