Jamie, a Metaverse project that describes itself as the future of the fan experience, has raised $3.8 million from veteran crypto venture capital led by Shima Capital, Infinity Ventures Crypto and NGC Ventures.
In a February 17 press release, the proceeds will be used to fast-track the development of the first Asia-focused metaverse, connecting celebrities from the region to fans around the world.
The team is also doubling down on its effort to release a premium NFT marketplace that seamlessly connects fans and celebrities.
PwC: Global Entertainment is a $2 Trillion Industry
According to PwC, a top-4 auditing firm, global entertainment and media is a $2 trillion industry that will expand by 6.7 percent in 2022 on the back of a spike in demand for advertising and digital content.
The resurgence in the entertainment industry was primarily driven by disruptions caused by the COVID-19 pandemic, whose containment measures fueled entertainment demand, forcing innovation.
With measures to curtail and governments to curb the spread of the disease, the disruption to entertainment, which was previously primarily physical, forced events online.
This mass migration coincided with widespread adoption of blockchain technology and its solutions, mostly NFTs.
Unlike convertible tokens, NFTs are unique and non-transferrable. However, since they are minted on a public blockchain, NFT transactions are transparent and irreversible.
These features are increasingly being added to the metaverse, introducing new mechanics of play-to-earn and even better and globalized ways of fan engagement, as are entertainment-focused ones like Jamie’s. Posted by Metaverse.
Jamie is an entertainment-focused metaverse for Asia’s A-list celebrities
Jamie will deliver an Asia-rooted metaverse making the point that the region’s pop culture and entertainment landscape cannot compare to the growth of America or Europe.
While there are notable differences between the two fields, celebrities are influential and their influence is noticeable. The problem is that celebrities in Asia have been slow to embrace the metaverse as a new frontier of engagement.
For this reason, Jamie’s co-founder John Fung is confident that his Metaverse will be a time-bound medium that will enable a borderless means of fan engagement.
Subsequently, it will offer massive benefits for fans and celebrities including stakeholders such as entertainment agencies and franchises.
“While we’ve seen Western celebrities like Justin Bieber, Snoop Dogg and Travis Scott get well received in the metaverse, things in the East are still relatively lagging behind.
We see great potential for artists in Asia to embrace this new virtual mode of fan engagement, and we are delighted that our investors share our vision of bringing the Asian entertainment industry to the Web3 world.
A win-win for fans and celebrities
With Jamie, fans can easily travel between virtual planets and interact with their favorite celebrities, while enjoying exclusive perks using utility-based NFTs.
Due to the global nature of blockchain, celebrities will have access to more fans through limited-edition collectibles and items.
By receiving NFTs licensed by A-list celebrities such as K-pop stars, fans are guaranteed total asset ownership, giving them the freedom to trade on Jamie’s NFT Marketplace.
The Jamie development team uses their extensive experience in the field to launch a Metaverse that will accelerate migration to the Metaverse, remove past barriers and enable celebrities to realize their vision from a secure blockchain-based platform. Equipped with tools, resources and opportunities.