Major automotive company Ford has filed 19 trademark applications related to potential Metaverse activities. In the documents, the company hints at a possible launch of Ford-branded NFTs (fungible tokens) in its own market, and also mentions the Mustang, Mustang Mach-E, and offering virtual models of its cars. Bronco.
Ford Hints at Metaverse Move
Ford, one of the largest US-based automotive brands by sales, has submitted several trademark applications to the US Patent and Trademark Office (USPTO), preparing for a potential push into the metaverse. The company is trying to protect its activities therein, including offering Ford-branded NFTs on its own NFT marketplace. These NFTs can contain brand-related text, audio or video.
Part of these applications seek to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger. , and the Mustang.
Additionally, digital clothing containing references to the brand, and digital spare parts of any of the models previously mentioned are included in the trademark application. This could be the first step in Ford’s organized digital strategy, according to USPTO-licensed attorney Mike Kondodis. Claimed The company was taking a “big step” in the metaverse with these filings.
Ford’s digital expansion
Ford’s move isn’t surprising, given that the company previously reported that it is examining the digital world to create new ways to expand its business. In September, Alexandra Ford English, Ford’s global brand merchandising director, said:
Wherever you go around the world, you find ardent Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially digital products like the NFT.
Ford is the latest in a large line of companies that have already embraced these digital worlds and products as part of their growth strategies. More recently, French automaker Renault has also taken a step in this direction, partnering with The Sandbox, a Metaverse platform, to offer a virtual automotive experience with the brand’s products.
Other brands such as Korean car company Hyundai are also joining the metaverse by introducing some of their future automotive products in the metaverse called Zepto.
What do you think of Ford’s possible entry into the metaverse? Tell us in the comments section below.
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