One of America’s Largest Fast Food Chains Is Preparing to Join the Metaverse
Arby’s, an Atlanta, Georgia-headquartered fast food sandwich restaurant chain, has filed a trademark with the US Patent and Trademark Office (USPTO) to be part of the Metaverse.
Its filings indicate that it plans to offer virtual food and beverage products. The company also intends to operate a virtual restaurant which will have both virtual and real items. According to an application by the trademark, the virtual restaurant will also have the facility of home delivery.
Arby’s already has some intimidating competition in the metaverse. As U.Today reports, McDonald’s, the largest fast-food chain in the US, filed a series of similar trademark applications in the US last month, asking it to offer virtual food and operate a virtual restaurant online under its own brands. His intention to do so was revealed.
Naturally, some might assume that the idea of virtual food in the metaverse makes no sense. However, Josh Gerben, a trademark attorney who regularly tracks Metaverse-related filings of major companies, offers a different perspective: Those busy handing out the metaverse won’t have to put down their virtual reality headset to get food delivered straight to their door.Burger King, a major chain of hamburger restaurants, is also unwilling to stay on edge, while the Metaverse frenzy continues to gather steam. The company followed the example of its arrival last week by trademarking its name to offer virtual goods and beverages. According to a recent filing, the Florida-headquartered burger chain also plans to issue non-fungible tokens (NFTs).
As U.Today reports, Anglo-Dutch consumer goods giant Unilever and US energy giant Chevron also submitted Metaverse-linked trademark applications with the USPTO earlier this month.